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May 30, 2013

Ottawa Spring radio ratings are out and CBC, CFRA and Hot are still on top

CBC Radio comes up on top again in this Spring's Ottawa radio ratings.  The top five remains the same, although CFRA and Hot have switched places since the fall.

And although Live 88.5 and CHEZ 106 have enough listeners to rank in the top ten, there's a Facebook group with over 500 likes called "Fans For A Better Rock Station In Ottawa".

Here are all the numbers, ranked by share of anglophone listeners ages 12 and up.  A share is defined as "the estimated total hours tuned to that station expressed as a percentage of total hours tuned to all radio."


Spring
2013
fall
2012
spring 2012 fall
2011
spring 2011
CBC Radio 1 20.0 16.0 21.8 20.5 17.7
CFRA 11.6 10.1 7.3 10.6 11.2
Hot 89.9 9.0 13.2 10.4 9.4 13.3
Majic 100 7.1 7.2 5.4 7.0 7.3
Y101 5.7 6.9 5.9 5.4 4.3
CBC Radio 2 5.4 4.9 5.9 4.7 3.9
Live 88.5 4.9 4.8 4.7 4.2 4.2
CHEZ 106 4.4 4.6 7.0 6.2 5.1
KISS FM 4.3 5.1 3.7 4.9 4.8
Team 1200 3.9 1.9 2.8 2.2 3.0
BOB FM 3.7 3.2 3.0 3.7 4.2
The Jewel 3.4 3.8 4.2 3.2 3.6
The Bear 3.4 3.2 3.5 3.5 4.0
boom 99.7 1.8 2.4 1.9 1.5 1.8
1310News 1.5 0.7 1.0 0.9 0.9
Espace Musique 0.9 1.0 1.4 1.1 1.0
DAWG FM 0.9 0.7 1.0 1.3 1.2
94,9 Rouge fm 0.6 0.5 0.6 0.6 0.4
Radio-Canada 0.4 0.4 0.7 0.5 0.6
Radio Energie  0.3 0.9 0.3 0.3 0.5
Planete 97,1 0.2 0.2 0.3 0.1 0.2
104,7 fm Outaouais 0.1 0.3 0.0 0.0 0.2
Capitale Rock 0.0 0.0 0.0 0.0 0.2
Source: BBM Canada


Here are the top radio stations for francophone listeners in our region:

spring 2013 fall 2012 spring 2012 fall 2011 spring 2011
Radio-Canada 13.8 13.8 14.1 11.8 12.0
Espace Musique 3.7 3.7 4.0 4.0 4.0
Capitale Rock 1.0 2.0 0.9 1.0 0.8
Planete 97,1 6.2 4.3 5.3 6.9 6.2
Rock-Détente 18.8 21.8 24.7 22.0 21.5
CKOI 104,7 7.4 7.6 4.1  4.3 27.4 34.2
Energie 104.1 14.0 12.1 15.0  16.0 89.0 97.5

Source: BBM Canada



See also: Ottawa Radio Guide
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7 comments:

  1. I am one of the admins from Better Rock Station in Ottawa. thanks for mentioning us :) we have nothing against Live 88.5 or Chez 106. they play what they advertise what they are. its mainly the Bear we have a beef with lol.

    we are sick and tired of hear the Bear is Ottawa's Best Rcok station when we all know they are not. they repeat and repeat the same old music over and over again. they say they take your requests but they never do UNLESS!! you request bands like Black Sabbath/ Ozzy, Offspring, the Tragically Hip, Nirvana, Headstones, Rolling Stones. and we wonder why there 13th???? REALLLY!!!! lol

    we know there is change coming regardless, a new company looking to buy the Bear and Boom :) hopefully the new owners wake this station up!! bring it into the 21st century.

    if you sick of the same repetitive classic Rock please like our page :)

    https://www.facebook.com/BETTERROCKSTATIONOTTAWA

    THANK YOU!!!!

    ReplyDelete
  2. https://www.facebook.com/BETTERROCKSTATIONOTTAWA is over 1025 now :)

    ReplyDelete
  3. ActualRadioPerson11:39 AM

    Bless you guys for trying to do something proactive about what you're frustrated about, but for science's sake, do a little research before spouting inaccurate BS about the state of stations and their music in Ottawa.

    X Fm died because they were trying to market to a demographic with no sustainable income.

    Hot will never "go urban and let Kiss FM take over the top 40 position". That's ridiculous. You don't take something that's consistently top 3 ,then bow out so the competition, who's had their asses handed to them for YEARS, can take that from you. Where's your business savvy? Seriously.

    You don't see McDonald's saying "y'know what, we're gonna stop making everything but fries.". Durp.

    And while you're all hellbent on getting more "new rock" played on the Bear, their staff's actually doing a pretty excellent job managing their rotation tables to maximize their cume retention/gain.

    Don't know what Cume is? Look it up.

    1,000 people in a city of over a million are angry about something?

    Work the math out on that one, guys.

    A quick way to work that out: The Bear has 3.4% market share. Let's make it a million people population-wise, to make it easier.

    3.4% of 1 Million people (assuming we aren't taking into account CUME numbers, which would make this WAYYYYYY too convoluted for you to grasp).

    = 34000 ppl.

    So, effectively, you guys, if you were actual listeners of the station (gasp), would effectively pull that from a 3.4 to a 3.3.

    Egads.

    How will they ever survive?

    You want a "Better Rock Station in Ottawa"?

    Go raise about 20 Million dollars, and go through the CRTC application process like the rest of us, then put whatever you want on the air, and watch as every last cent of that 20 mill slips through your fingers.

    Kids these days.

    Radio is a BUSINESS, first and foremost. Take it from a pro, kiddies. The people running these BUSINESSES know EXACTLY what they're doing.

    3.4 share = about 1.5 million in revenue, annually, btw. Again, they know EXACTLY what they're doing.

    ReplyDelete
  4. to: ActualRadioPerson...

    well suffice to say, that we are the ones that listen to the Bear. we are the ones who notice the same music playing over and over again. you wonder why people under 35 don't listen to the Bear? wonder why the Bear is 13th-14th place in the ratings(almost last place in Rock radio in Ottawa) the Bear is supposed to be the main Rock station for Ottawa. since Chez is classic/world class Rock, Majic 100 is soft Rock, live 88.5 is alternative Rock and Boom fm is 70's, 80's and 90's. that leaves the Bear since this station is not tied into any Sub Rock genre. I have heard soo many people say, why is Rock soo repetitive, sooo old and not nearly enough new Rock. the Bear used to be in the top 7 ratings (back when it played more newer music) sooo you can throw all the numbers you want at me just to try and make us look stupid for wanting whats right but it does not change the fact that the Bear has fallen hard.

    we wonder why the Justin Biebers and lady gaga's are ruling the airwaves? your not giving any reasons for the younger generations to stick with the Rock genre if its just going to be daddy's station!!! I just turned 40 and I know what is needed to raise the Bears ratings. its not rocket science. you want to talk numbers, well ok if you can beat Live 88.5 and place the Bear in the 6th spot that means you hold 5.4 share of the ratings = higher revenue!!!

    has for the comment on if you actually listen to the bear, I laugh at that one lol I have been listening to the Bear since the beginning and I have to say that this is the worst this station has been ever!!! the way it treats its listeners, banning anyone who has a different opinion or just requests new music a lot. or gets insulted again and again.

    and if these "people know exactly what they are doing, why is it that a major Rock station falls below soo much under an alterative Rock station? the Bear does not clue in that most of us are tired of hearing the same music over and over again. that's the only reason why Live 88.5 is leading all of the Rock stations in Ottawa, they keep up with todays music! the Bear is supposed to be Ottawa's main Rock station ACT LIKE IT!!!! or does the Bear not want to be first anymore??

    we are not running the Facebook campaign to just spit on the Bear. the Bear is our main Rock station and we still have pride in it and we are not the Bears "ENEMY" we just know the Bear can be the best for Ottawa Rock and we know a few things that can make it happen but it feels like the Bear just wants to stay where it is and is content with that. the current format will not get you into the top 10 or lower where we know the Bear should be or used to be.

    p.s. has for the Hot 89.9 comments, that is from the Xfm Rogers guy who keeps posting stupid posts that half don't make sense. he is not an admin or part of the Facebook page Fans for a Better Rock station in Ottawa. that guys is passionate about music but he is a bit weird if I do say so my self.

    Actual Listener ;)

    ReplyDelete
  5. This comment has been removed by the author.

    ReplyDelete
  6. I cannot post anything on this page https://www.facebook.com/BETTERROCKSTATIONOTTAWA because I got banned 5 times. Robert Yeo and Mike W was being rude banning me and telling me to don't post the same thing everyday it push everyone comments down. Every single time when I create a new account and post something I get banned again they are rude. I'm not gonna waste my time post something on their page if they unbanned me and make another account because I'm afraid that they are gonna be rude. They told me post 2 posts a day and if you have something to say post it in the comment sections and they also said leave this page for The Bear it's not about 89.9 and I did. If I want to say something about The Bear I'm gonna talk to myself on my own page right herehttps://www.facebook.com/pages/Fans-for-a-better-rock-station-in-Ottawa/548398255222958

    ReplyDelete
  7. Ottawa radio is ridiculous because Hot 89.9 will never go urban anymore. It was supposed to be main station that plays all hip hop/urban. When Hot 89.9 first came out in 2003 it was hip hop then because kool fm still around then. 101.1 xfm still around then it was the best source for alternative rock until it changed to y101 in 2004. Before I want xfm now not anymore I want urban back on The New Hot 89.9.
    We are missing a real urban stations in Ottawa if anyone wants to help bring back urban on the air you can on this page https://www.facebook.com/fansforabetterurbanhiphoprapstationinottawa?skip_nax_wizard=true

    ReplyDelete

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