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June 07, 2011

VIDEO: Absurdist comedy ad campaign from Tourisme Outaouais

"Because you have kids, our lakes don't have any monsters."
Here are some very funny ads produced for Tourisme Outaouais by the Gatineau agency Bleublancrouge-kolegram.  (There's more info in this article from the Ottawa Citizen, and even more from marketingqc.ca)

The ads all feature a bit of absurdist humour.  The french campaign slogan "«L’Outaouais : tant que vous ne viendrez pas, on vous racontera n’importe quoi.» is roughly translated as: "As long as you don't come, we'll tell you anything", or maybe more accurately, "We'll tell you anything to get you to visit."

Like this first one (en fran├žais), where we're told that the Casino du Lac Leamy was transplanted from Las Vegas, completely disassembled and then reassembled in Gatineau:

Here's an English one, where the guide says the trains are so fast you can't even see them as they pass by. And did you know the bike paths are so long they go all the way to Barcelona?

My favourite lie to tell tourists is that the Chateau Laurier is where the Prime Minister lives.  What fake facts can you make up about Ottawa landmarks?

See also: Ottawa Tourism Guide

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  1. Anonymous10:12 PM

    I like to tell Americians that they're lucky to get in town today since the 6 months of artic night just ended and this is the first sun we've had since Xmas...

  2. I like telling Americans that our main Ottawa train station is tucked away in a corner somewhere a great distance from downtown, near a Walmart.

    The joke is that it's not a joke.

  3. Anonymous11:31 PM

    What about Beavertails, I'm sure we've all tried to tell a visiting family member that they are really made from Beaver tails.


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