In today's Ottawa Sun, Denis Armstrong reports that as of 8:30am this morning, Virgin Radio 106.9 FM will change names again and become "The Bear" -- the station's previous moniker. (Here's the official press release.)
Program Director Bruce Gilbert, as quoted in The Sun: “Half the Virgin listeners still called the station The Bear anyway. Virgin was doing fine, but listeners still thought of it as The Bear. It’s a brand that has amazing traction with people in Ottawa. It made sense to stick with it.”
The on-air personalities and playlist will stay the same.
See also: Ottawa Radio Guide